Eidos – Here to help

1308 0

Mirror –
Discover, Connect, Reflect

Eidos is a personal AI assistant that works with you to understand who you are and how it can help to create desired behaviour change over time in trustworthy ways. The key service components that Eidos uses to do this are the Eidos Messenger, Eidos Home (a product similar to that of Google Home), modular user data, and a community of peers to generate unique data and insights.

MA2 – Team 12

David Freemyer
Joshua Notley


Tell us what the concept is about. What are you designing? What are the key benefits?

We are designing a service that is designed to help people create behavior change using nudging, predictive, and peer-to-peer techniques alongside modular data that the user controls. In a very real and simple sense, we have designed a much more accessible, smart, and elevated version of IFTTT that can grow with an individual and gather unique data sets not readily accessible through traditional channels.

The key benefit of Eidos is to facilitate behavior change in a very trusted way. It does this through three things.

1.Creating a greater commitment and stronger relationships through product interactions.

2. Fostering trust and confidence through a familiar and conversational interface.

3. Facilitating meaningful behavior change by using only relevant data that each individual controls.


Tell us some of the key findings of your background research and what is the problem you are trying to address.

We began looking at money as it relates to well-being and learned that a decreasing amount of tangibility makes it harder for us to place a value of money and have agency over our decisions.

To us, tangibility is not just about holding something, but rather at its core, it is about making something real and, thus, understandable. In exploring this further through workshops we found that a really interesting way to bring more tangibility to the situation was through perspective. Perspective can be achieved in a lot of ways and can help to build significant awareness about our decision making in ways that actually facilitate desired bahviour change.

With all of this, our strategy and focus of our designs became this: We want to empower agency over well-being by increasing the tangibility of all decisions in order to raise consciousness about both the value and impact of one’s decisions—allowing for personal well-being to be optimized in new ways.


Tell us something about your users and key stakeholders involved.

Our users are technically 18-24, but in reality that doesn’t matter. In truth, any person who would want to engage with Eidos is someone who is looking to make some sort of change in their life, no matter the size. It can range from drinking less coffee to saving for a house or quitting smoking. Users will need to be somewhat receptive of some simple AI, but the way we’ve designed Eidos was to slowly build trust over time, even for skeptical individuals.

Our key stakeholders are interesting and cover the range from friends and family to the AI itself. We do however think that there is something incredibly interesting about looking at O2 as a service provider or distributor of Eidos. It could work to add a human component through its retail locations, leverage existing subscription business models, and be an interesting value-add to a very saturated mobile network market.

Peers and the community are the other very important stakeholder to us. They are key to a lot of elements in our service. The community is a powerful agent of behaviour change in several ways. For one, we found strong evidence through prototyping and research that engaging with others to make a behaviour change is incredibly useful. From a scalability standpoint, the community is an incredibly powerful data resource that can be leveraged to help others meet their goals.

For example: How would an AI like Eidos know to suggest that you are far more likely to go for your morning run if you put your running clothes right next to your bed? The community is the answer. Through the conversational interface, we believe Eidos can unpack and learn about much more nuanced behaviours to help others.

And with that said, the AI itself becomes a crucial stakeholder. How do we prevent it from making critical miscalculations? How do we maintain the radical transparency and curiosity as it grows and takes on more responsibility with each person?

These are the questions that are really important to us.


Give us an idea of the future scenario where your project will be working. 

We actually envision Eidos to be an interesting behaviour change platform that can deliver micro-services in service to the goal of creating well-being by optimizing your behaviour.

Here is a really simple example: You identify that you’d like to run and Eidos begins by sending you a reminder. Eidos monitors your running through data you provide and realizes that you aren’t doing as well as you’d like. However, Eidos can pull from the community and offer up a new behaviour change tactic. This time, you’re going to text your girlfriend every night that you want to run declaring that you are going for a run in the morning. This more tangible commitment starts to get results. Furthermore, Eidos can also suggest that it has seen other community members running consistently better in the morning when they put their running clothes next to their bed at night. This positive shift over time could help Eidos to give you perspective on the value it is creating. Yes it is keeping you more fit, but perhaps Eidos can also help you to become aware that it is making you happier, which is likely to foster a healthier relationship with your girlfriend. This then facilitates the exploration of a healthy relationship. Perhaps Eidos can then deliver some sort of relationship micro-service that would help you explore that area of interest in meaningful ways. Eidos starts small and then learns and expands over time–expands your optimization of well-being and expands its ability to help. It essentially could be the platform to deliver Alpha digital services in a way that keeps those services talking and working together towards holistic well-being.

If we were to extrapolate the core concept of Eidos, which is to use interesting and nuanced nudge techniques generated by the community, we can think of some fairly interesting scenarios. One that we’ve been playing with a lot is the idea of Eidos inferring emotional states as a way to help give you perspective about your behaviour. This could look like brain-computer interfaces for example, which are getting closer to being able to accurately map emotions, which could add another layer of awareness.


Tell us if you have thought of a specific location where to prototype.

London would likely be the easiest, but we are very open to ideas.


Give us an idea of your strategy, your process, your prototyping plan and the next steps.

Overall our strategy and process for prototyping would be to pull out core concepts from our service proposition and almost create little micro-services as a way of testing different areas of interest. There are a range of low-investment to high-investment activities we could do, but we really want to explore three areas at the moment, which need to be refined even further should we go on.

Our areas of prototyping are as follows:

1. What are the best ways to help users explore behaviour change? (i.e. design of the AI, the conversation flow, data resources, etc.). We have principles for how the interface should be approached, but there are a lot of directions within that.

2. What are the most meaningful product interactions and are there other approaches we could take? We created a product as an illustrative point. The idea is pulled directly from our research and insights that a lack of tangibility leads to unknown and scattered behaviour. Apps are transient, while products create real connections. That being said, we want to explore the best way to incorporate a product or collaborate with others such as Sonos, Google Home, FitBit, etc.

3. How is this delivered? Is O2 the provider and can we leverage their retail stores to add a human component? Can we repurpose elements of the O2 shopping experience to incorporate a trusted human resource that people could go to? Could O2 stores be repurposed as meet up spaces where members of the Eidos community get together to help create collective behaviour change? We don’t know, but there are a lot of angles for how to deliver this service.