Eat for the planet
Eatopia is a platform with the mission to support individuals on the journey to plant-based diet. These are the future vegans, vegetarians and flexitarians. We want to create a good experiences of daily vegans´ eating and shopping in busy cities like London in the next 5 years.
Eatopia encourage users and stakeholders to prioritise choice of healthy plant-based products over those with contain a lot of sugar, fat, sodium and meat. Eatopia learns about users’ behaviour and brings the knowledge back to the food and beverage industry in order to improve its services. And finally, Eatopia might become potential tool for local health promotion planning and tactics.
Our platform is represented by a playful interactive mobile app which combines experiences from both the virtual and real world. We reward progress of individuals by credit, which might be used to support impactful projects, or to get discounted products and services offered by Eatopian partners.
MA2 – Team 2
Tell us what the concept is about. What are you designing? What are the key benefits?
We are designing Eatopia – a platform with a mission to guide individuals through all stages of
We are prototyping an image recognition mobile app for the real-time use which will help to find the
Also, we want to better understand
Tell us some of the key findings of your background research and what is the problem you are trying to address.
During interviews with Gen Zs representatives, we found out three major pain points to solve through all stages of meat reduction: 1) to sustain healthy habits, 2) to get oriented in the current chaotic market offer of vegan products and services, and finally 3) to overcome social pressure from the transition to the plant-based diet. There are other three key points that
Veganism is an increasing trend
It is hard to sustain healthy eating
Our problem statement sounds: In the next five years veganism is predicted to become more mainstream, However, the food industry will be full of unhealthy vegan products. How might we maximize the use of AI to empower city-living Gen Zs to seamlessly transit to healthy flexitarian, vegetarian or vegan diet that is customized and balanced?
Veganism is on the ride, especially for gen Z. According to the data compiled by Google search claimed that vegan is the fastest growing culinary trend since 2012. Veganism has grown 360% in the past ten years. The sale of
As the consequence, there will be a huge change in veganism market since gen Z is 40% of all future customers. The plant-based protein market is estimated to value up to 16.3
Due to the sales from the leading supermarket, there is a high demand
Tell us something about your users and key stakeholders involved.
Primary actors of the platform are individual Gen Z living in London or any other big city. Eatopia aims to solve the key problems they might face on the journey to plant-based-diet.
Importantly, gen Z is the major representative of increasing vegan trend. They are driven largely by concerns about animal welfare, environment and health. The benefits of our platform perfectly match gen Z needs. For example, 76% of gen Z worries about protecting the environment, 54% of vegan gen Z become vegan
Secondary platforms´ actors include food and beverage wholesalers and retailers. They will have a chance to promote their products and services through our platform. Our platform has the potential to learn from users´ behaviour, which is useful for designing
There is another segment – government, which might have an interest of keeping
Give us an idea of the future scenario where your project will be working.
In 2024, veganism will be mainstream.
In the context of user life-cycle, we want to intervene at universities
Tell us if you have thought of a specific location where to prototype.
We plan to start in London, because all project members are based there. We plan to start test our prototype at near universities. In general, we focus on big cities, because people there are in higher risk to develop major diseases related to unbalanced diet.
Give us an idea of your strategy, your process, your prototyping plan and the next steps.
The whole team is willing to continue this
We are not focusing only on the initial transition to veganism. We also concern
Furthermore, we want to test our concept of
2) We want to test our prototype with potential industry partners and talk more about their needs in this context.
3) We plan to bring the concepts at universities and schools. So they might be the goal of our initial prototypes.