COLO – Define your own co-leagues

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The Butterfly Effect –
COLO – Define your own co-leagues

COLO is a platform based service for the future of work and give the future of the worker the space and support to be their authentic best selves.

Social alienation will increase among the growing number of self-employees by 2030, our service aims to allow self-employees to have meaningful interaction with real people whilst helping them feel part of a working community.

MA1 – Team 5

Adrian Penalver Madrid
Alessandro Paone
Fanghui Song
Ling-Yuan Lu


Tell us what the concept is about. What are you designing? What are the key benefits?

Colo is a personal assistant that will help self employed people while their working at home in two different ways: first, finding them someone to work with, who shares with them interests and live nearby. No commuting, and friends at work! The second feature of colo is helping you building a working routine. He suggests you and your colo-league when you should have a break, so you have the time to talk and finding interesting stuff in common. While you’re working using Colo, you’ll earn some colo-credits that gives you the chance to access different discounted activities with colo-league you’ve worked with before! Colo helps you in building new relationships while you’re working!


Tell us some of the key findings of your background research and what is the problem you are trying to address.

In 2030 the life of workers will be completely different from now. Technology will be such a huge part of our life, that we’ll have robots as co-workers. On the other hand, the number of self-employee and remote workers will increase, meaning a lot of hours spent in your flat working by yourself. People will have a lack of face to face relationships, and the boundaries between working hours and private life are going to be blurred.


Tell us something about your users and key stakeholders involved.

Our project targets at the self-employed which includes 40% freelancers. They work for themselves and have no permanent employer, which means they need to keep network alive in order to find the next client to secure job. They have no set routine and the boundary between life and work gets blurred, which also influences their living habits, like eating and sleeping. Most time they work alone and don’t have base office and colleagues. They don’t have anyone to share worries at work and have to take responsibility for both success and failure. What’s worse, most of their friends are also self-employed, their leisure time cannot match due to the unstable working time and most connections between them are based on the virtual world.Although the self-employed earn more money than working for a company, it comes at the expense of all time and relationships with friends. And the number of self-employed is still increasing.


Give us an idea of the future scenario where your project will be working. 

Our project will be working in 2030, when the world population hits 9 billions and 70% people in the world live in big cities. At that time, climate change will noticeably impact our daily lives. To preserve resources, save money and maintain communities, we will share more than ever before. However, with the development of technology, our attention is occupied with digital interactions, which, in turn, make us lack face-to-face contact. On the other hand, work will be more unstable owing to the large-scale application of automatic machine. There will be less fixed-location jobs and the number of self-employed will largely increase. In the meanwhile, people will have more than one job and they will work together based on one project instead of company. Thus, the commuting time will become longer and more people in 2030 will work remotely.


Tell us if you have thought of a specific location where to prototype.

We would like do our prototype in the existing coworking space such as we-work or second home. Because firstly,home offices is the biggest competitors against coworking space, not the WiFi coffee shop. Our service mainly take place in home we must know our counterparts well. Secondly, we want to learn from coworking spaces how coworking space members would like to work and how they interact with each others.


Give us an idea of your strategy, your process, your prototyping plan and the next steps.

Prototype plan 01
Goal: Collecting useful feedback on coworking space members, increase their abilities of job control.
Having a personal assistant to work with helps co-leagues create structures and discipline that motivates them.
How to help people create working structures and ensure users remain their autonomy at the same time?
Testing process:
Collect people‘s working pattern, such as when to take a long break, when to have lunch, when to get off work. According people‘s common schedules we set up alarm clock to remind them and to see if it would increase their working efficiency.
Prototype plan 02
Goal: Collecting useful feedback on coworking space members of their interaction inside and between coworking spaces.
Credit rewards might increase co-league’s willingness to interact more thereby the possibility to build long-term relationship will be risen.
What do participants thinks of the idea of virtual currency?Whatare the difference between interact with rewards and without rewards? Will it influence their willingness to interact outside the coworking space?
When participants spend break time with coworking space members we will offer fake money but we will tell them 10 unit fake money can convert into Pounds at the end of the experience. On the contrary, we will tell another control groups we will offer fake money if they spend time to interact with other people but the fake money will not be exchanged to cash or any items. We will observe the social atmosphere between those two groups.

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