Beicoin –
A mission based rewards platform to encourage changing sedentary lifestyle
Beicoin is a mission platform provided by the Chinese government which enables people to earn Beicoin to pay for National Insurance and other services and products by completing missions that involve physical activities, further to encourage them to transform their sedentary lifestyles into healthy lifestyle.
MA1 – Team 11
Chao Dai
Chu Yu-Chi
Dan Liu
Jinwei Guo

WHAT?
Tell us what the concept is about. What are you designing? What are the key benefits?
Beicoin is a mission platform provided by the Chinese government which enables people to earn Beicoin to pay for National Insurance and other services and products by completing missions that involve physical activities, further to encourage them to transform their sedentary lifestyles into healthy lifestyle. National Insurance as a product provided by government to attract early adopters and reward coins can be used in a wide range of marketplaces.
WHY?
Tell us some of the key findings of your background research and what is the problem you are trying to address.
According to a survey by
On the other hand, health-related data is a precious asset for both individuals and stakeholders among government, institutions and the health&wellness industry. However, due to the lack of means to interconnect, the rise of user-generated health data form mobile or wearables has not been utilized.
How might we unlock the full potential health-related data by aggregating, sharing and monetizing it? How might we change the sedentary lifestyle for desk-based people in a fun way by leveraging data currency as incentives?
WHO?
Tell us something about your users and key stakeholders involved.
Desk-based people could pursue
Government supply
Employers could find that
Health and wellness industry could market target client and provide healthy lifestyle products and services in the marketplace. Moreover, they could
WHEN?
Give us an idea of the future scenario where your project will be working.
In 2023 we anticipate user-generated data is the core of the healthcare ecosystem due to blockchain technoloty, so then people could monetize their activities and get full control of their own health related data.
WHERE?
Tell us if you have thought of a specific location where to prototype.
We tested the minimal viable product by using existing social media platforms Wechat groups as mission launch platforms
Also, we sketched out different user
HOW?
Give us an idea of your strategy, your process, your prototyping plan and the next steps.
1.MVP(now)The minimal viable product can be implemented today, with existing social media platforms like Wechat groups could be used as mission launch platforms. The service might lead to sedentary
2.Integrated system(within 1-3 years)The proposed service concept provides a digital management system,
3.Full ecosystem(within 3-5 years)This scale would enable users to spend