Gig-off – Champions play as one

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Gig-off –
Champions play as one

Gig-off is a football league for Gig-economy workers/drivers from different platforms like Uber, Lyft, Deliveroo, etc.

The League is a tool to raise interest from the drivers to make them become part of the Union for Independent Workers of Great Britain(IWGB) – which is a union that already exists. The league enables them to be healthier, by offering environmental support for sports, and unites them so they are more resilient for changes that they might face in the future.

MA1 – Team 9

Cristina Mogollon Garcia
Jae Sun Park
Kiyohiro Izumo
Paulien van Rijckevorsel
Taeyeon Kim


WHAT? 

Tell us what the concept is about. What are you designing? What are the key benefits?

Gig-off is a football league for Gig-economy workers/drivers from different platforms like Uber, Lyft, Deliveroo, etc. The League is a luring tool to raise interest from the drivers to make them become part of the Union for Independent Workers of Great Britain(IWGB) – which is a union that already exists. The league enables them to be healthier, by offering environmental support for sports, and unites them so they are more resilient for changes that they might face in the future.

WHY? 

Tell us some of the key findings of your background research and what is the problem you are trying to address.

Gig economy is a phenomenon that is enabling companies to cut costs by hiring independent short-term contractors. In the UK it’s estimated that five million people are engaged in this type of capacity.

Through the research, we’ve found out that the Gig economy is a perilous market for unskilled workers.* They are lured by the idea that they would make a decent amount of money and manage their own time, but the reality isn’t quite like that. A large part of the Gig economy drivers is relatively low skilled. This is setting them up for an uncertain future.

We chose football as a way to enhance more drivers join the union and work together. The overall membership of trade unions – at 6.9 million – is well below its peak above 13 million in the late 1970s.

WHO? 

Tell us something about your users and key stakeholders involved.

Our users are gig economy drivers, in London, there were already about 40,000 drivers in the gig economy engaged in 2017. We focus especially on those sharing or having some theses characteristics: A great number of them are immigrants so they chose to work in uber or similar platforms due to accessibility. Some of them have already been too engaged with their occupation as a driver and they don’t see themselves doing anything else than driving.

Some of them have worked in other forms of employment like restaurants, cafes or local businesses but prefer driving because it gives them more agency of time.

Driving professionally is the main form of income for 82 percent of its drivers and most of them have families to support and work because of necessity.They feel stuck in the gig economy but some of them show signs,seem motivated to start their own business, learn new skills or pursue new careers.Thischaracteristicsshows that they are more vulnerable to rapid changes in the driving landscape.

WHEN? 

Give us an idea of the future scenario where your project will be working. 

After fine-tuning and preparing everything for the league, Gig-off could be launched two years from now. The league is a means to attract more drivers to join the union. In the long run (5 to 10 years from now) the union will be a means or platform to help uber drivers become more proactive to their environments giving them support to learn something new they might want, go to a business incubator to start their own business.

WHERE? 

Tell us if you have thought of a specific location where to prototype.

This prototype would have different components: Testing the concept of the football league. It can take place at a local stadium of sports centre with recruited drivers Technological health scan provided by Alpha – Private land of Alpha or mobile body(health) scanners at local football stadiums or sport centres. Testing movement trackers related to health in sports.

HOW? 

Give us an idea of your strategy, your process, your prototyping plan and the next steps.

Prototyping could take place in any London football stadium. Gig-off would be a very exciting to bring the idea to life. Organizing a mini league with uber drivers, recruiting them and inviting them to talk after games.

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